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Intel Launches Fashionable Notebook
Techtree News Staff, November 30, 2005

With Intel Corporation and Toray Ultrasuede having launched the "ultra-fashionable" concept laptop, it looks like laptops might just have arrived on the fashion-scene.

According to a recent Intel/Ultrasuede laptop style study, 73 per cent of adult computer users in USA want to buy technology products that reflect their personal style.

Further 40 per cent of US adult computer users actually find their laptops dull, boring, lack-luster and generic; while 60 per cent wish to customize their laptops with options like patterns, colors, fabrics, etc.

The "ultra-fashionable" concept laptop is "chic", combining Intel Centrino mobile technology, with Ultrasuede fabric which gives the laptop a unique look and feel. While the Intel Centrino mobile technology offers wireless communication features in a light-weight design, Ultrasuede provides a stylish approach to the on-the-fly technology.

Ultrasuede with its wide range of colors and textures, plus durability and ease-of-care, has been successfully incorporated into several products ranging from furniture to apparel and accessories.

Steven Cojocaru, style expert, said, "For many people, a laptop may be just as much an everyday accessory as a hip belt or skyscraper stilettos, so we're seeing an image-conscious culture demanding that their laptop looks as great as it performs. The 'ultra-fashionable' concept is a very forward illustration of what can happen, when unlikely partners shake up the status quo. This laptop is so eye-catchingly stunning, I'm trying to find a way to wear it as a necklace to the Golden Globe Awards."

Jodi Geniesse, consumer mobile education manager, Intel Corporation, said, "Intel's technology innovation, coupled with the plush luxury of Ultrasuede fabric, offers a marriage of form and function with unlimited potential for fashionable personal expression. Intel has continually evolved what goes inside laptops, making them ever more powerful, mobile and connected, and now we are working to inspire the industry to transform the outsides of laptops to better reflect consumers' mobile lifestyle."

Des McLaughlin, director - sales and marketing, Toray Ultrasuede, said, "With technology becoming more and more a part of our lives, this was a natural extension for Ultrasuede. Our fabric has always conveyed luxury, fashion and style, whether in high-end automobiles, living rooms or apparel. Like Intel, we are constantly looking to enable new and exciting products and uses for consumers. We believe the integration of Ultrasuede onto a laptop PC can help lead to a category shift that will add personal expression to the list of must-have laptop PC features."

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